Web design and coding have been around for more years than internet marketing has and there are schools and universities that offer training in these areas.
Online learning for marketers and entrepreneurs is crucial and too often, there is no school a beginner can attend to learn the basics of this important art.
Finding Resources To Help You Learn
Reading blogs is one of the best ways to keep up to date with the latest updates for online marketing. There are many aspects and strategies to marketing. These include search engine optimization, pay per click advertising, e-mail marketing, copywriting, and social media marketing.
You may wish to start off using one or two types of marketing to start with and then branch out as you get more comfortable with what you are doing and what works best for your business.
SEO
Search engine optimization or SEO is still as important as ever. This is the craft of getting your website to organically appear in search results. This is often the hardest type of marketing to do, especially when you implement organic search results with paid advertising online. But this form of online marketing is sure to bring the best results over time.
PPC
Pay per click or PPC was once comprised of text link ads found in search results. Today, video ads on YouTube are also relevant, as well as, PPC social media ads and retargeted ads.
If you can master AdWords on Google, you can easily get the hang of pay per click marketing and see some amazing results.
Incidentally, the online learning resources available on Google to business owners are great places to start to experiment with marketing.
Email Marketing
Email marketing has been around for a long time. It is one form of marketing that cannot be ignored. It is important to get visitors from your site to sign up for your mailing list. Your emails should be relevant, informative and contain offers that will make your customers want to visit your website.
Copywriting and Content Creation
Copywriting is also a must for successful marketing. If you feel that you cannot create your own content on a regular basis, do not hesitate to sign up for a service that can generate quality content for you on a variety of topics for a good price.
Do not be intimidated by writing. You have a passion for your business and the more you can contribute useful content to your customers, the more they will tend to trust you and buy what you have to offer.
Social Media Marketing
Social media websites are the most ubiquitous type of online marketing. These platforms make it relatively easy to get the word out about special offers, news, events and more. Be sure to post regular, useful content and make your posts actionable.
Become An Authority In Your Market
Besides reading blogs, be sure to keep on top of analyzing how your marketing is doing. Google Analytics is a useful tool. You will need to learn to analyze data that you can gather from your website and on your social media sites.
Find out what your customers want and give it to them. Using online learning resources and tools will help your marketing efforts. Some of this info you may need to pay for but just think of it as an investment in your success.